So how do you decide on a GROWTH class? One way might be to choose the flashiest videos and the guy with the biggest twitter following. I’ve seen dozens of great promoters with big lists who can give you endless advice. Next, look at great names who’ve run major corporations – especially if you want to grow a major corporation. My methodology is much simpler, look at the client list… look for a company like yours… and see what kind of stories he can tell.